I build things that aren't supposed to exist yet. Founder of Beyond Bounds, a 3D-printed lighting brand made to order in Amsterdam, and Omnivendus, a performance marketing studio. Psychology brought me here. I care more about why people choose than about the thing itself.
What to reach me for →
Stagnation means decline. The work is never finished and there is always something new to learn. Stand still in one place and you can move forward in another, as long as you keep reflecting and keep moving.
Stilstand is achteruitgangSome of my work
Beyond Bounds
A premium 3D-printed lighting brand. Lighting that extends golden hour. Each piece is made to order, printed layer by layer from reclaimed materials, finished by hand and shipped with a product passport. Not a lamp brand. A brand about intentional living. I built the configurator that lets customers shape the object before it exists.
→Omnivendus
A performance marketing studio for Dutch businesses. Meta ads, funnels, WhatsApp automation and CRM that turn cold attention into booked conversations. Built into SOPs and AI workflows so the operation runs without me in it.
→Beyond Bounds Create
Configurable lighting. The tool customers use to choose the exact shape, size and material of their lamp before it is printed. Nothing is made until the order is placed. It required 3D modelling infrastructure, material sourcing and a production workflow with no existing solution to copy.
See it live
Beyond Bounds Create
Configurable lighting. Choose shape, size and material, then watch it get printed to order. The lamp does not exist until you decide what it should be.
Omnivendus
A performance marketing studio for Dutch businesses. Meta ads, funnels, WhatsApp automation and CRM, wired together so leads turn into booked conversations on their own.
The build, in seven chapters
Kickstarter, where it began
It started with a question, not a product: why does every designer lamp look the same? My co-founder and I taught ourselves to 3D print. Early prototypes, mistakes, learning what the material could hold. We showed the first pieces to strangers at Kickstarter events. The feedback was raw. The question stayed alive.
Testing outside home
We took the idea to Paris to see if it worked outside our own network. Testing with strangers in another city is a specific kind of honesty. It confirmed the idea was not just a local thing, and it sharpened the harder questions: who is this really for, and what would make someone cross the room to pick it up?
Dutch Design Week, the first real stage
The first major public exhibition. Thousands of visitors, designers, buyers and press. The work was seen at a different scale, in a more competitive context. It was validation and provocation at the same time. We could hold our own. It also made clear what needed to get better.
The rebuild
After DDW we stepped back. Not a small adjustment, a full rebuild. The early designs were busy. The direction needed to be simpler and more confident. Working with a designer on a single shape showed what commitment can do, and also its limit. Starting over was not failure. It is how quality gets built. Standing still would have been the only real mistake.
The question customers kept asking
The same question kept coming back. "Can I get it in a different size?" Sometimes colour, sometimes shape. The real question underneath was always the same: can this be mine, specifically mine. Standard design is a compromise by definition. So what if the lamp did not exist until the customer decided what they wanted?
The configurator
We built a tool where customers choose the exact shape, size and material before anything is printed. It required 3D modelling infrastructure, material sourcing and a production workflow that could handle unique specifications at scale. There was no existing solution to copy. We built it ourselves.
What people are building
The configurator is live. First custom orders have shipped. People are configuring lamps that have never existed before. The story opens outward here: it is no longer only about what we built, but what the customer builds with it. This chapter does not have an ending yet. That is the point.
What I actually do
Build a point of view, not a logo
Brands that feel like they think the way their audience does. Narrative, tone of voice, personas, the emotional architecture underneath the product. The aim is recognition, not decoration.
Turn attention into pipeline
Meta ads, funnels, CRM and lifecycle automation. Years of running paid acquisition and lead generation for real businesses, measured on booked conversations and orders.
From question to shippable object
3D-printed product, configurator logic, material choices and production workflow. I work close to the object and close to the customer, with no layer of interpretation in between.
Run the operation without being in it
I systemise businesses into SOPs and AI workflows so they run with minimal personal involvement. The long-term goal is leverage: a few focused hours, significant output.
How I think
I studied psychology at Tilburg before an MSc in Entrepreneurship at VU and UvA, cum laude. The psychology never left. Underneath the brands and the ad accounts, the thing I'm actually studying is choice: why people want what they want, and what quietly moves them.
That is why my interests run wide on purpose. Design, behaviour, music, training, philosophy. They are not distractions from the work, they are the inputs. The more different things you understand deeply, the more connections you can make that nobody else is making.
And I treat momentum as non-negotiable. Stagnation means decline. Better to ship, learn and rebuild than to wait for the perfect version that never arrives.
What I keep coming back to
Beyond the work
Outside the businesses I train six days a week, calisthenics and running, treated as performance rather than aesthetics. I play piano and I'm working on an EP, mostly jazz and R&B. I read Stoicism, think in systems, and chase the kind of long reflection that makes the next decision sharper.
The thread through all of it is the same one that runs through Beyond Bounds: build a life you actually chose, pay attention to whether the things around you are working for you or against you, and keep moving.